But it’s happening every single day and they don’t even know it.

Over the last 5 years, I’ve dedicated my career to the ins and outs of email marketing. From the psychology behind why people open emails, to all of the techy details and limitations of email service providers and CRMs.

Your email list is the lifeblood of their business. But you may not know how important it is to keep that list healthy and clean.

Think about it this way, when was the last time you cleaned your house? Yesterday, last week?

When’s the last time you cleaned up your email list? Last month, last year? Maybe never? Maybe you didn’t even know that was a thing.

The problem is, with every email campaign you send, the list builds up a mass of undeliverable emails. This clutter weighs down your list, decreases open rates, and pushes more and more messages into your potential customers’ (or even your current customers’) spam folders.

And getting caught in spam is absolutely deadly to sales.

You simply can’t afford this.

You should have a schedule to scrub your email lists of dead weight to reveal the subscribers who are actually engaged, who would open and who would buy.

When you start ‘CLEANING’ your email house, your rates increase, and, so do sales!

If there’s one thing I know, it’s that you want to turn your leads into sales.

The answer isn’t more ad spend or more opt-ins. In fact, a smaller list and sending to fewer people can help scale your businesses FASTER and BETTER.